Transparent Cookie Usage
AppGuru uses essential cookies to ensure our high-performance UI and cost calculators function smoothly, along with privacy-preserving telemetry to monitor platform uptime.
What Are Cookies & Tracking Technologies?
Cookies are small alphanumeric text files stored on your computer, tablet, or smartphone when you visit web platforms. They allow web applications to recognize your browser, remember user preferences (such as cost calculator parameters and animations), and deliver optimized performance.
In addition to HTTP cookies, we may utilize related modern technologies such as localStorage, sessionStorage, and lightweight telemetry beacons.
Why We Use Cookies
We deploy cookies and local storage tokens for the following essential purposes:
- Core Platform Operations: Enabling rapid routing, interactive UI animations, and form validation.
- State Preservation: Temporarily saving your inputs in the App Cost Calculator so your estimates are not lost if you navigate away.
- Security & DDoS Mitigation: Identifying malicious request flooding, bot scripts, and preventing Cross-Site Request Forgery (CSRF).
- Performance Diagnostics: Measuring Core Web Vitals (LCP, FID, CLS, INP) to ensure 60 FPS fluidity on mobile devices.
Categories of Cookies We Use
1. Strictly Necessary Cookies
Essential for core navigation, SSL security, and loading page assets. These cannot be switched off in our systems.
2. Performance & Analytics Cookies
Aggregated, anonymized statistics on page speed, traffic flow, and UX drop-offs to improve website architecture.
3. Functionality & Preference Cookies
Remembering user selections, calculator choices, and client portal states for a tailored experience.
4. Marketing & Attribution Cookies
Used strictly to evaluate the performance of our technology case studies and B2B partner campaigns.
Detailed Cookie Inventory
| Cookie Name | Provider | Category | Lifespan | Purpose |
|---|---|---|---|---|
| __cf_bm | Cloudflare | Strictly Necessary | 30 minutes | Bot management and DDoS defense. |
| _ga, _ga_* | Google LLC | Analytics | 2 years / 24h | Anonymous visitor analytics and session metrics. |
| appguru_calc_state | AppGuru | Functional | Session / 7 days | Preserves selections in the interactive cost estimator. |
| _va_speed_insights | Vercel | Performance | Session | Measures real-world mobile client Core Web Vitals. |
Third-Party Analytics & Privacy Safeguards
When third-party tools like Google Analytics or Meta Attribution are enabled, we configure IP anonymization flags to ensure your complete raw IP address is never stored on external servers.
How to Control & Disable Cookies in Browsers
You can modify your browser settings to accept, reject, or delete cookies at any time:
- Google Chrome: Settings → Privacy and security → Third-party cookies.
- Apple Safari: Preferences → Privacy → Manage Website Data / Block all cookies.
- Mozilla Firefox: Settings → Privacy & Security → Enhanced Tracking Protection.
- Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies.
Do Not Track (DNT) & Global Privacy Control (GPC)
AppGuru honors universal opt-out signals such as Global Privacy Control (GPC). If your browser transmits a GPC signal, our systems automatically disable all non-essential analytics and marketing cookies.
Policy Updates & Contact Information
We may periodically update this Cookie Policy to reflect new regulatory guidelines or web technologies. For questions regarding our cookie practices, contact:
Entity: PrimePro Technologies AI LLC (dba AppGuru)
CC: chandram.sanapur@primepro.ai
Hotlines: +91 88888 57588 (India) | +1 302 719 6746 (USA)